JAMIE OLIVER has been acting as an informal adviser to McDonald’s for years, despite being one of its fiercest critics, it has emerged.
The TV chef — known for his ‘pukka’ catchphrase — has discussed healthy eating with the fast-food chain’s UK managers, including boss Paul Pomroy.
However, he does not have a commercial relationship with the company, which meets regularly with food and drink professionals, as well as politicians.
In 2011, Oliver said McDonald’s burgers were unfit for human consumption and urged operators to ditch a type of processed beef — dubbed ‘pink slime’ — from the recipe.
McDonald’s and others removed the ingredient. However, it was never used in the UK and Ireland.
Then in 2016, Oliver opposed McDonald’s sponsoring the Olympics.
Since then, Oliver, who is credited with overhauling school dinners and advocating the sugar tax, has been quoted saying he would let his children eat McDonald’s. Mr Pomroy took part in a chief executive charity cook-off run by Oliver’s food foundation.
Separately, Oliver faced criticism for working with Shell on a healthier range for its service stations but said: ‘If we want Britain to be in a healthier, more productive place, we absolutely need businesses to be on that journey.’
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