DO YOU have a clue about the Snoo? Beloved by Snapchat employees (it’s a perk given to employees going on parental leave), Manhattan mommies and the Silicon Valley tech set, this multi-award-winning ‘smart cot’ mimics the sounds and motions of the womb using gentle rocking and white noise, helping to naturally sleep-train baby.
Connected to your smartphone, Snoo shushes and mechanically soothes the baby when it wakes or fusses, lulling him or her back to the land of Nod in no time, reducing crying and gaining little one (and the parents) an extra few hours of heavenly sleep each night.
It also helps keep babies sleeping safely on their backs, reducing the risk of sudden infant death syndrome.
Snoo was created by sleep expert and leading US paediatrician Dr Harvey Karp in 2016. Alongside his medical work, Karp has written best-selling parenting guides (loved by the Duchess of Cambridge, among others) and came out of retirement to create the crib, which he also believes can reduce maternal mental health issues such as postpartum depression, exacerbated by a lack of sleep and crying.
So what’s the snag? Well, firstly, Snoo costs £1,145 and a newborn baby will likely outgrow it at six months. But that’s after giving you — on average — an extra 372 hours of sleep, which works out as a cost of £3 per hour. That’s got to be a price worth paying.