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Trends: Blueheart aims to put the beat back

IF THE past six months have thrown your sexual relationships into stark relief, you’re not alone. A study of nearly 900 British adults by Anglia Ruskin University and Ulster University in May found that only 39.9 per cent had taken part in any form of sexual activity in the previous seven days.

For many this is a natural reaction to life in a pandemic but if you’re experiencing a long-term issue, you might benefit from a new app that helps conquer issues of sexual dysfunction, ‘free from human bias and judgment’.

Created by relationship therapist Dr Katherine Hertlein and a gender-balanced team of experts, the Blueheart app claims to help strengthen relationships by improving body image, sexual confidence and pleasure through digital audio and visual therapy sessions.

The team want the app to cater to all sexual orientations and gender identities but the first programme is for women with low libido — the most common sexual dysfunction affecting females globally.

Blueheart’s mission is to break down the psychological and emotional barriers that put sex therapy out of the reach of many. It’s doing well at breaking financial ones too: the app usually costs £50 a month but is free at present. Yes, yes, yes!

Blueheart is available from the App Store and Google Play Store