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Selfies craze lifts sales of cosmetics to £900million

SELFIES addicts have triggered a £1million-a-week boost for cosmetics sales, new figures reveal.

Britons’ obsession with looking good on Twitter and Facebook is the main factor behind the rise over the past 12 months, say analysts IRI.

Total UK sales for the year to March hit £900million with ‘contouring’ products which help accentuate cheekbones leading the way.

IRI insight director Chloe Humphreys-Page said the selfie phenomenon — popular with celebrities such as Kim Kardashian — was driving the increase in spending.

‘The impact sees people spending disproportionately long periods of time studying their faces and making sure they are camera ready,’ she told trade magazine The Grocer.

‘Consumers are heavily influenced by social media and by their peers and this has led them to be more experimental and prepared to try new things with cosmetics.’

Sales of bronzers doubled to £43million while lipstick purchases were up £13million to £115million. IRI said the £55.5million total sales rise means the industry is set to break the £1billion barrier in the next few years.

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