GWYNETH PALTROW has defended her Goop lifestyle brand after the head of the NHS singled it out in a warning about ‘dodgy procedures’.
The Hollywood star, who founded Goop in 2008, said of the criticism: ‘That’s all clickbait and bulls***. People are able to criticise us now in opportunistic ways. It’s a cheap and easy way to try and drive traffic to these sites.’
Her comments, to media website Mashable, follow NHS boss Sir Simon Stevens’ attack on firms offering dubious wellness products and ‘dodgy procedures’.
Speaking in Oxford last week, Sir Simon (pictured) said: ‘Goop has popped up with a new TV series, in which Gwyneth Paltrow and her team back a “bodyworker” who claims to cure acute psychological trauma by simply moving his hands two inches above a customer’s body.’
But the 47-year-old Iron Man actress insisted that Goop doesn’t ‘dole out any advice’ regarding health, and slammed the idea that her brand is ‘pseudo-scientific’.
She added: ‘If we’re interested in something, we’ll get an expert opinion and do a Q&A.’