THE Beatles’ Sergeant Pepper’s Lonely Hearts Club Band album, ranked by Rolling Stone magazine as the greatest album of all time, celebrates its 50th birthday this year. And now the Hayes factory where it was pressed is being converted into new build-to-rent apartments as part of the town’s regeneration.
Be:here Hayes is a new, secure development of 119 homes specially designed for rental. Part of the £250million multi-use Old Vinyl Factory regeneration project by U+I, formerly owned by music company EMI, it features a roof terrace for community events, on-site property manager and caretaker, secure car parking and pet-friendly apartments with plenty of storage. Prices start from £1,150pcm.
Simon Chatfield, director for research and operations at Be:here, says: ‘I saw the build-to-rent sector as an exciting opportunity to create something new and innovative. Be:here Hayes is meeting the demands of Generation Rent by delivering really good customer service. Our focus on this ensures that once our tenants have moved in, we are there to look after them and the building.’
Interior designer Naomi Cleaver, who styled the apartments, says: ‘Build to rent in London is changing — and fast. No longer is it about constructing uniform high-rise blocks lacking in design or thought as to how the space will be used by the occupants. The creation of this sector makes for an intensely creative time. with human experience at the core.’
Certainly tenants appear to like this new type of accommodation and what’s on offer at Be:here Hayes. Layla Kausar, property manager, says: ‘We’re seeing residents moving into the community from all over London and beyond. Things will only get more exciting with the completion of the rest of The Old Vinyl Factory’s retail, employment and entertainment facilities and the launch of Crossrail in 2019.’
When Crossrail arrives at Hayes & Harlington station, journey times to the West End will be cut in half, with residents able to reach Bond Street in just 20 minutes.
The upgraded train station sits at the heart of the £6million redevelopment of Hayes town centre, due to complete this summer, and set to revitalise the west London area.
The Old Vinyl Factory regeneration scheme alone is expected to deliver 4,000 jobs, 642 homes, 750,000sq ft of commercial and leisure space, including a three-screen cinema and a live music venue by 2020.
The Old Vinyl Factory is also home to the Central Research Laboratory, a place for entrepreneurial designers and engineers who want to grow innovative new businesses focused on hardware. They join a number of other high-tech companies already on site, including SITA, Champ, Cargosystems and Sonos.
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Where to get in on the new build-to-rent trend
PROPERTIES specifically built to rent are increasingly seen as part of the mix of London’s housing needs.
‘There is a need for housing “of all tenures” throughout the UK, and build to rent is a part of this,’ David Kelly, BRE Innovation Park Networks manager says. ‘Indeed, this approach could make a positive impact on reducing housing waiting lists.’
The build-to-rent sector in London has grown from a standing start only a couple of years ago to an estimated several thousand lets today.
Gwyn Roberts, Homes and Communities lead for HQM, the voluntary national housing standard, says: ‘Build to rent often provides tenants with a higher quality home, because the institutional investors behind these new homes need low-risk, long-term assets. In fact, the original built standard is often higher than developments for private sale.’
Build-to-rent has popped up all over the capital — here are a few of the best spots.
STRATFORD HALO, E15
A range of one, two and three-bedroom rental apartments in a 43-storey tower, a short walk from the Stratford station transport hub. Next door to the Queen Elizabeth Olympic Park, which has now opened fully as a public park with 560 acres of open space, as well as five fabulous sporting venues. Prices start from £1,350pcm for a one-bedroom apartment. genesishahomes.org.uk
THURSTON POINT COURT, SE13
At Thurston Point, close to both Lewisham mainline and DLR stations, one, two and three-bedroom, high-specification apartments with polished modern finishes are priced from £1,250pcm. acorn.ltd.uk
BUCCANEER COURT, NW9
Part of the extensive Grahame Park regeneration in Colindale, NW9, Buccaneer Court is a brand new range of stylish one and two-bedroom apartments to rent. Styled with contemporary bathroom suites and modern fitted kitchens with a range of A-rated appliances, prices for a one-bedroom apartment start from £1,250pcm. genesishahomes.org.uk
MADELEY ROAD, W5
Madeley Road is the newest addition to Genesis’s build-to-rent property portfolio, located just a short walk from North Ealing station. The new building’s façade reflects the Victorian character of the local area while the interiors offer a contemporary interior specification, including unique extra glazing in windows. Prices start from £1,500pcm. genesishahomes.org.uk
At Miflats, Basildon, the last few remaining one and two-bedroom apartments are available. They feature integrated kitchen appliances and built-in wardrobes and parking is available. Prices from £795pcm. acorn.ltd.uk
AMBER COURT AND CORAL COURT, N11
Folio London, the private arm of not-for-profit Notting Hill Housing Group, offers Amber Court and Coral Court, 41 one and two-bedroom rental apartments in Arnos Grove, ready now. All apartments have winter gardens, spacious living areas and large bedrooms in contemporary designs. Prices from £1,500pcm for a two-bedroom apartment. foliolondon.co.uk
ST GEORGE’S CHURCH, KEW
St Georges Church, an exclusive collection of 20 homes in Kew, has launched. Originally built in 1887, the 17 apartments — of which two are duplex and one triplex — over five floors within the church. Prices starting from £725,000 for a two-bedroom flat. idmproperties.com
WEST VILLAGE, VICTORIA GARDENS, W11
West Village, a collection of nine houses in the heart of Notting Hill has launched. The scheme comprises three large five-bedroom houses and six three and four-bedroom mews-style houses. Prices start from £4.4million. westvillage.co.uk