MILLENNIALS are spending over £300 a year more on groceries than their parents because of their passion for ‘trendy’ foods.
The top five items in a 26 to 35-year-old’s shopping basket are hummus, avocado, kale, plant-based non-dairy milk and falafel, according to a new survey.
Their parents are more interested in getting a good deal. Over-55s fork out £338 less than their children every year, with an average weekly shop costing £47.90 compared with £54.40.
The poll by Oatly UK found a total of 34 per cent of millennials buy sustainable, vegan or organic food ‘regardless’ of it costing more, saying their choices are influenced by a desire to protect the planet.
The younger age group were inaccurate when it came to guessing prices. The majority thought a pint of milk costs 90p when it is actually 50p. And they believed a pack of butter was 98p — nearly half the real average price of £1.80. Almost all the older age group gave the correct prices.
Younger people are also turning their backs on the booze — with the average millennial downing just five units a week.