HERE’S a paradox: as the number of women who go for intimate waxing goes up, the number who attend their cervical screening is going down — that’s according to Public Health England (PHE) and online hair and beauty marketplace Treatwell.
This is why, from today, the two organisations have teamed up to launch the Life Saving Wax initiative in salons across the country, to raise awareness of the importance of cervical screening.
Treatwell says it has had 84 per cent more bookings for waxing this year over last, while PHE says 25 per cent of 25- to 34-year-olds failed to attend their smear test last year, up from 17 per cent in 1998.
Reasons given were a lack of knowledge about the purpose of the test, a fear that it might be painful, feeling embarrassed and not being able to find the time.
The thinking behind the scheme is to start a dialogue between beauty therapist and client about the importance of the test.
‘Two lives are lost every day to cervical cancer but this needn’t be the case,’ says Professor Anne Mackie, director of screening programmes at PHE. ‘Cervical screening can stop cancer before it starts.’
So ladies, come on — if you’re bold enough to get your foof out in the salon and bear the discomfort and awkwardness, you’ve already more than prepped for a trip to the nurse’s office.