Central London’s financial and tech district, at the intersection of the City and Shoreditch, is gaining a new addition to its high-rise skyline. At 50 storeys, Principal Tower is the first fully designed residential tower in London by internationally acclaimed architects Foster + Partners. Its stylish, bronze-gold anodised aluminum external panels have earned it the soubriquet ‘Goldfinger’.
A joint venture between Brookfield Property Partners, Concord Pacific and W1 Developments, the 175-metre building comprises 301 one, two and three-bedroom flats, along with a collection of prestigious penthouses.
Principal Tower is part of the wider Principal Place, which the developers believe will become a ‘destination’ in its own right. It’s already home to Amazon’s 600,000sq ft headquarters, a range of shops, restaurants — including the refurbishment of a historic building to accommodate a top-end restaurant — and a landscaped, half-acre piazza.
Grant Brooker, Head of Studio, Foster + Partners, says, ‘Principal Tower represents the culmination of the Principal Place development and over ten years of work on this site. It is an incredibly important marker, not just on the skyline, but as an effective demonstration that by carefully combining uses, it is possible to bring residential accommodation right into the heart of the city and allow people to work and live in one of London’s most vibrant and exciting areas.’
Residents of Principal Tower have private use of the ground floor (not the basement) gym and spa, screening room, lap pool and 24-hour concierge. With a nod to Art Deco styling, the apartments have marble vanity units, oak herringbone timber flooring, open-plan kitchen/living areas with contemporary Siemens and Miele appliances, and floor-to-ceiling windows to take in the views.
Principal Tower is in close proximity to five major transport hubs — including upcoming connections to Crossrail at Liverpool Street — and is 30 minutes from London City Airport.
Prices for a one-bedroom apartment start at £960,000.
Valentine Place, Southwark, SE1
There is one final mews house and five flats remaining at this development, where all homes are set around a central courtyard garden. Prices start at £599,995 for a one-bed flat. crestnicholson.com
West Hampstead Square, NW6
With bespoke vintage features, the studio, one, two and three-bed flats at JOHNS&CO’s development are designed with a luxurious twist. Studio flats are from £510,000 to buy, or £375 per week to rent.johnsand.co
Greenwich Millennium Village, Greenwich, SE10
A joint venture between Taylor Wimpey and Countryside, this development’s new phase features contemporary three-bed courtyard houses and four-bed townhouses, from £799,995. gmv.london