Trolls World Tour
Available on demand from tomorrow (U) ★★✩✩✩
COULD Trolls World Tour be the movie that kills cinema? Not because it’s a turkey, (though it’s clucking close to one) but because its radical, never-before-seen release strategy tosses a glittery grenade into the Hollywood machine.
Sequel to the 2016 animated jukebox musical that grossed $346million (£280million) worldwide, Trolls World Tour was tipped to be one of the year’s biggest grossing movies. It was due to hit cinemas this weekend but where other Easter releases were simply relocated to ‘a future date’ whenever cinemas will reopen, NBCUniversal stuck with Trolls 2’s April release date.
Instead they have shifted it straight to premium ‘on demand’, shattering the theatrical window that makes us all wait about three months for new movie to hit DVD/download. If enough of us cough up the £15.99 rental price this could change movie-watching for ever. The key word being ‘if’.
Because, you see, Trolls World Tour is far from a ‘must-see’. The plot is a mess that sees plucky pink Princess (now Queen) Poppy (voiced by Anna Kendrick) discover that there are five other troll kingdoms no one has ever heard of, each dedicated to a different music genre — Funk, Classical, Techno, Country and Rock. And that the evil Rock trolls want to destroy the rest by nicking their magical multicoloured strings. Eh? No matter how many times this tedious mythology is repeated, it never makes any sense.
Even the upbeat messaging is confusing. ‘If we all look the same, sound the same and dress the same, how will anyone know we’re cool — or something?’ puzzles one character at the finale. Quite.
Unlike most critics I had a soft spot for Trolls. It was a big, fuzzy, rainbow-coloured ball of fun with catchy tunes, and something promising to be the ‘happiest movie ever’ is definitely what we need right now. However, this was just a big ball of boring — at least to me. My eight-year-old daughter demanded I gave it five stars. I shan’t. So there.