A GIN from supermarket Aldi has won a prestigious international award — beating bottles costing up to six times more.
Its own label Oliver Cromwell London Dry Gin, which costs £9.97, underwent rigorous taste tests to claim a silver medal at the International Spirits Challenge, beating Beefeater’s Burrough’s Reserve Gin 70cl priced at £63.35.
Judges said the Aldi gin had ‘a ripe citrus aroma and a clear and crisp flavour’. The supermarket’s pricer Topaz Blue Premium Gin, which costs £13.99, was entered into the award for the first time and was also awarded a silver medal.
Both beat Tanqueray Rangpur (typically £25), Hendrick’s (£27), and Beefeater London Dry (£16), which were all awarded bronze medals. The awards come after gin sales in the UK rose 16 per cent last year to 40million bottles.
The spirit has also been reintroduced by the Office for National Statistics to the annual consumer price inflation basket of goods after a 13-year absence.
Tony Baines of Aldi said the store was thrilled its gins had been recognised ‘proving that great tasting drinks don’t need to cost the earth’.
Aldi, which plans to open around 70 new stores this year, also won bronze for its Specially Selected Irish Cream Liqueur (£6.99) and silver for its Specially Selected Crème de Cassis (£7.99).