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Buying sex toys made easy

Discreet: Packaging

SEX toy subscription service The Sway Club is on a mission to put the ooh back into even the most shy woman’s love life, with a postal service delivering sex toys and products through your letter box every other month. Wahey.

The Sway was started, according to its website, in response to three very important needs: to provide an ‘accessible world of sex for women’ that doesn’t feature intimidating images, ‘purple handwritten script fonts and coquettish French language…’; to inject ‘some serious umph’ into women’s sex lives without them having to explicitly tell their partner their particular peccadillo; and, finally, to eradicate the need for anyone to have to walk into a sex shop and ‘ask the advice of an overly keen shop assistant with a voice like a megaphone’.

Offering some of the best products in the business, The Sway Club works by curating boxes (nondescript, don’t worry!) that arrive on your doormat every two months. There’s a three-box minimum subscription for £35 a time (or a £200 one-off payment for six boxes) and £3.50 postage but otherwise no catches.

The brand is also working on packages for same-sex couples as well as boxes for soon-to-be and new mums, and naughty weekends away. Where do we sign?