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BBC will suit you all, vows the denim director-general Tim Davie

‘Service for all’: Tim Davie on his first day as BBC director-general PICTURE: PA

HE SPURNED a suit in favour of jacket and jeans on his first day but the BBC’s new director-general pledged to deliver a made-to-measure service.

Tim Davie, 53, said he would lead a corporation that ‘serves and represents every part of the country’.

He said his ‘guiding principle’ is that ‘we are a universal public service… a BBC for all’, while stressing the ‘need to keep reforming with urgency’.

Addressing staff at BBC Scotland in Glasgow, he added: ‘Our focus must be to ensure we deliver outstanding and unique value to all audiences, those who pay for us and are in effect our customers, in return for their licence fee.’

He takes over from Lord Tony Hall amid controversy over the decision to play orchestral, lyric-free versions of Rule, Britannia! and Land Of Hope And Glory at the Last Night Of The Proms.

The BBC faces a row over scrapping free TV licences for the over-75s, and competition from the likes of Netflix.

But Mr Davie, former boss of BBC Studios, told staff their ‘outstanding’ work was admired across the world. He said he will be laying out priorities for the future tomorrow.