WEIGHT loss product ads seen on the Instagram accounts of Lauren Goodger, Katie Price and Georgia Harrison have been banned for being irresponsible.
Posts for BoomBod, which appeared on the firm’s own Instagram page in March as well as those of Goodger and Price, read: ‘Weight loss in a week. Clinically Proven. Stop Cravings. No Laxatives. Tasty 10 Calorie Shots.’
Goodger’s post showed her posing with BoomBod packaging and said it gave her ‘amazing results’. The Towie star added the brand could ‘decrease bloating and get rid of those late-night cravings’.
A post on Price’s Instagram account in April included a ‘before and after’ image of her, with the claim that BoomBod shots ‘have a bunch of vitamins, use a clinically proved natural fibre, contain zero laxatives and most importantly… they give results every time!’
Four people complained that the posts made health claims that were not EU-authorised, referred to a rate or amount of weight loss — banned under advertising rules — and promoted a dieting product in an irresponsible manner.
The Advertising Standards Authority upheld the complaints, adding it was concerned Goodger’s photo had been airbrushed to narrow her waist.
BoomBod said it would remove the ads.Goodger told the ASA she did not state she had lost weight because of the product, but that it helped with bloating and hunger. Price said that her caption communicated her ‘thoughts on the product’.
Separately, the ASA banned posts on the Instagram pages of firm Teamv24 and Georgia Harrison, promoting weight loss ‘gummies’ to ‘suppress your hunger cravings’. The ASA said her photo looked to be edited and ads gave the false message the Love Island star took gummies long-term to limit calories.
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