BREWDOG has teamed up with an environmental charity to launch a Donald Trump-inspired beer aimed at raising awareness of climate change.
The Scottish brewer’s Make Earth Great Again contains ingredients sourced from areas affected by global warming, including water from melting Arctic glaciers and endangered Arctic cloudberries.
It was inspired by Mr Trump’s decision to pull the US out of the Paris climate agreement and a case has been sent to the White House.
All proceeds from the beer will be donated to the charity 10:10 to help fund projects that focus on tackling climate change.
BrewDog co-founder James Watt said: ‘Make Earth Great Again is a reaction to declining interest from notable world leaders to the biggest issues facing our planet and civilisation. Beer is a universal language, with the capacity to make an impact the world over.’
Alice Bell, at 10:10 Climate Action, said: ‘We often say that one of the more powerful things you can do to tackle climate change is talk about it. And what better way to start those conversations than a bottle of beer?’